Glow-approved 4.7/5 customer rating.

One serum. Endless glow.

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Limited launch stock – shipping starts October


Fast EU shipping
30‑day returns
Sensitive‑skin friendly
Secure checkout
Cruelty‑free
Fast EU shipping
30‑day returns
Sensitive‑skin friendly
Secure checkout
Cruelty‑free
Fast EU shipping
30‑day returns
Sensitive‑skin friendly
Secure checkout
Cruelty‑free

Best seller

Alurea Glow serum

Hydration, radiance & repair in one powerful serum.

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Science Meets Ritual

Formulated with dermatologist-proven ingredients like PDRN, Alurea blends Korean-inspired simplicity with science-backed results — effortless skincare, visible glow.


Gentle, Always

No harsh formulas, no irritation. Our products are designed for sensitive skin, so everyone can experience glowing confidence.

Everyday Luxury

Premium formulations, elegant design, and more value with our 50ml serum — skincare that feels as good as it looks.

Science Meets Ritual

Gentle, Always

Everyday Luxury

Key Ingredients. Proven Results.

Niacinamide

Brightening & calming

Brightens skin tone and strengthens your skin barrier.

PDRN

Repair & renewal

Supports skin regeneration & barrier repair for a lasting glow.

Hyaluronic Acid

Deep hydration

Delivers deep hydration and plumps fine lines.

🧪 Niacinamide

Brightening & calming

WHAT IS IT?

Niacinamide, also known as Vitamin B3, is a powerful skin-restoring ingredient.

What does it do?

Clinically proven to even out skin tone, reduce redness, and minimize the look of pores. Niacinamide strengthens the skin barrier while improving overall clarity and radiance.

PDRN

Repair & renewal

What is it?

PDRN is a naturally derived DNA fragment known for its regenerative properties.

How does it work?

Often used in advanced dermatology treatments, PDRN helps repair damaged skin cells, boost collagen production, and restore elasticity. It leaves skin firmer, healthier, and more youthful-looking.

💧 Hyaluronic Acid

Deep hydration

What is it?

A moisture-binding molecule found naturally in the skin, capable of holding up to 1,000 times its weight in water.

WHAT IS IT?

Hyaluronic Acid delivers intense hydration deep into the skin, plumping fine lines and creating a smooth, supple, and dewy glow. It locks in lasting moisture for all-day comfort.

Science‑backed glow. Zero fuss.

Our formula combines regenerative PDRN, hydrating hyaluronic acid, and barrier-strengthening niacinamide. Designed for daily use, even on sensitive skin.

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