PDRN · Niacinamide · Peptides
Glow, without the fight.
The PDRN glow serum that brightens while it calms
no purging, no peeling, just glass skin.
- Shipped from the Netherlands
- Free NL/BE shipping over €50
- Cruelty-free
Why Alurea
Your skin isn't a battlefield.
Skincare that fights your skin
- Harsh actives that demand a “purge phase”
- Retinol routines that leave you red and flaking
- A damaged barrier that undoes every result
- More products to fix what the last one broke
Skincare that works with it
- A PDRN formula that calms while it brightens
- Gentle enough for twice-daily use, every day
- Barrier support first — glow follows
- One serum that plays well with your routine
The ritual
Two minutes, morning and night.
A soft veil of peony and white tea turns it into the quietest moment of your day.
Cleanse
Start with clean, slightly damp skin — your serum absorbs best this way.
2–3 drops
Press the pink serum into face and neck. A little goes a long way.
Massage in
Breathe in the peony and white tea. Follow with your moisturiser.
Inside the bottle
Five reasons it works. Zero reasons it stings.
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PDRN
The K-beauty regeneration star — helps skin look renewed and rested.
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Niacinamide
Visibly evens tone and refines the look of pores, gently.
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Beta-Glucan
A soothing hug for stressed skin — calms visible redness.
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Hyaluronic Acid
Draws in water and holds it, for that lit-from-within plumpness.
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Peptides
Support a firmer, smoother look over time.
The calm route to glow.
We started Alurea because glass skin shouldn't cost you your skin barrier. Korean inspired skincare, made for skin that's done fighting.
Get the Glow